About Us
Our why
Unequal access to sport and physical activity is a real issue, especially in underserved communities facing economic disadvantage. There is no shortage of need and demand in these communities, yet the opportunities are often missing, producing health inequalities.
Active Communities CIC is dedicated to closing this gap by providing opportunities for people in low-income, underserved communities. Our approach is all about ensuring that everyone, regardless of their background, can enjoy sport and physical activity. We tailor our approach to meet the unique needs and interests of the people we serve, supporting them to tackle the inequalities they face in their lives. In simple terms, our approach changes lives, fostering a sense of pride and belonging in place, all while working towards a fairer and more inclusive society.
Read more in our strategy below.
Vision
Empowering communities through enhanced well-being
Our vision is that everyone, regardless of their background, age, or ability has the chance to thrive through sport and well-being. We see a society where physical activity is not a luxury, but a fundamental part of daily life. We envision a community that is supported, more connected and more resilient, thanks to healthier, confident and skilled individuals.
Mission
Improved health, skills and connectivity through sport and play
Our mission is clear: to uplift individuals and communities through accessible, affordable, enjoyable , and inclusive sport and well-being experiences. We will do this by:
- Improving the physical and mental health of our community.
- Opportunities for personal growth through access to essential skills, qualifications, and valuable volunteering opportunities.
- Connecting community partners and stakeholders together to develop a safer and stronger society.
Impact
Transforming lives and communities
Our goal is to make a lasting impact in:
- Physical Health: improve the overall health and well-being of our community
- Mental Well-Being: enhance mental resilience and well-being through sport and community support.
- Empowerment: build self-esteem, leadership skills, and employability.
- Inclusivity: create an environment where everyone feels welcome and valued.
- Community Engagement: strength community bonds and connections.
At Active Communities CIC, our values are the guiding principles that underpin everything we do. They serve as our moral compass, shaping our decisions and actions. These values ensure that we stay true to our mission, maintain integrity in our work, and foster trust within our community. They reflect our commitment to inclusivity, well-being, and positive impact. By upholding these values, we create a strong foundation for a healthier, more connected, and thriving community.
About Active Communities CIC
Creating fairer access to sport and physical activity
We work alongside local people and partners to make sport, play and wellbeing activities accessible, affordable and enjoyable for communities facing the greatest barriers.
Our why
Opportunity should not depend on income or postcode
Unequal access to sport and physical activity is a real issue, especially in underserved communities facing economic disadvantage. There is no shortage of need or demand, yet opportunities are often missing and health inequalities continue to grow.
Active Communities CIC works to close this gap. We provide opportunities for people in low-income and underserved communities, adapting activities around local needs, interests and barriers.
Our work helps people enjoy sport and physical activity, build confidence and skills, connect with others and develop a stronger sense of belonging in their community.
What guides our work
Vision, mission and impact
Our vision
Everyone, regardless of background, age or ability, should have the chance to thrive through sport and wellbeing. We want physical activity to be a normal part of daily life and communities to be healthier, more confident, skilled and connected.
Our mission
To improve health, skills and community connections through accessible, affordable, enjoyable and inclusive sport and wellbeing experiences.
- Improve physical and mental health.
- Create routes into skills, qualifications and volunteering.
- Connect local partners to support safer, stronger communities.
The impact we seek
- Improved physical health and mental wellbeing.
- Greater confidence, leadership and employability.
- Welcoming activities where people feel valued.
- Stronger community relationships and connections.
How we work
Local delivery shaped around real barriers
Listen locally
We learn from participants, families, young people and community partners.
Remove barriers
We reduce cost, transport, equipment and confidence barriers wherever possible.
Deliver nearby
We take activities into familiar schools, parks, clubs and community venues.
Create routes
We connect participation with volunteering, qualifications, leadership and paid work.
Our values
The principles behind every decision
Our values guide how we plan activities, work with partners and treat the people who take part. They help us stay focused on inclusion, wellbeing, trust and positive local change.
Inclusivity
We create welcoming opportunities for different ages, abilities, backgrounds and identities.
Equality
We focus time and resources on people and places facing the greatest barriers.
Fun
We want activities to feel positive, social and enjoyable.
Opportunity
We create routes into skills, qualifications, volunteering and work.
Community impact
We work with local people and partners to create lasting local benefit.
Our strategy
Read more about our direction and priorities
Explore the strategy graphics below to see how our vision, mission, values and intended impact connect.
Scroll sideways to view each strategy page.
Work with Active Communities
We welcome conversations with funders, schools, local authorities, businesses and community organisations that want to create more opportunities for local people.
Start a conversation